Zia is the Chief Content Officer at Insider Intelligence, the combined organization of eMarketer and Business Insider Intelligence. She oversees a team of 100+ analysts and forecasters who cover digital trends around the globe with a focus on retail and ecommerce, digital marketing, banking and payments, digital health, and more. Under her leadership, the company has become one of the best-known sources of research on global retail trends such as social commerce and retail media. Prior to her current role, Zia was the Chief Global Content Officer at Shoptalk and co-founder of Groceryshop. She built and ran the team that creates the agenda, identifies innovative businesses and recruits 300+ speakers for these pioneering retail events. In 2019, Shoptalk and Groceryshop were acquired by UK-based Hyve Group for a combined $145 million. She also spent 7 years at Forrester Research where she led the team covering international omnichannel retail. She has a passion for all things global and is a regular speaker at international retail events: in the past year, she has delivered keynotes at conferences in Argentina, Brazil, Mexico, Saudi Arabia, the UK and the US. Zia holds a BA from Dartmouth College and an MALD from The Fletcher School at Tufts University. She lives in New York City.